Planet Eureka! is hosting a series of “Innovation Roadshow” workshops to help inventors and buyers use this online system, unveiled this year. (See Doug Hall Places His Bet, Inventors Digest May 2009.)
Visit the Planet Eureka! Web site to find when and where workshops are held.
The Planet Eureka! Innovation Roadshow is brought to you by the U.S. Department of Commerce’s NIST/MEP Network and Merwyn Research Incorporated. Every participant receives a Merwyn Business Simulation (MBS) market research report (see Home page “View Sample Report”) AND gets their report published to the official USA National Innovation Marketplace.Together these are a $2000 value complements of NIST/MEP.
The Innovation Roadshow Workshops begin in the morning with a highly interactive session focused on translating inventions into language that excites business partners – specifically: Dramatic Difference (why should I care?); Overt Benefit (what’s in it for me?); and, Real Reason to Believe (why should I believe you?). These key messages are developed while simultaneously focusing on “who are we selling?” and “what problem are we solving?”. Inventors learn a concept, work individually and then pair up with their fellow inventors frequently to give and receive feedback.
In the afternoon it’s time to bring it all together with the MBS. Participants go live online with their wireless laptops to and submit their invention on the spot. Facilitators are on hand to help with concept writing and answer questions related to the MBS inputs. The questions can be viewed anytime to help prepare for the Workshop at www.PlanetEureka.com “Submit/Test Innovation.”
Within seven days the MBS market research will be produced by Merwyn Research Inc. and be posted to the USA National Innovation Marketplace. From here buyers can view the reports online and inventors can e-mail them to prospective target partners, print them for marketing collateral, etc.