By Paul Niemann
There are three things every industry has:
1. Trade associations
2. Trade publications
3. Tradeshows or conferences
Take advantage of these when lining up distributors and launching your products.
If you advertise a new product available for distribution in a certain industry, the best place to advertise is usually in your industry’s trade publication. Think of Inventors Digest as the trade publication for inventors and notice that most all of the advertisers are companies that sell to inventors.
If you’re manufacturing your product instead of licensing it, you’ll want to call on distributors to carry your product, and the best way to meet dozens of distributors at one place and at the same time is at a tradeshow.
There might be more than one tradeshow in your product area each year. Check the Tradeshow News Network for an exhaustive directory at www.tsnn.com.
Tradeshows offer a great way to learn about the people and companies in your industry, as well as meet key decision makers.
Most of the time, I do not get a booth when I go to tradeshows. Instead, I spend my time walking the floor and schmoozing.
In many industries, the trade association is the group that publishes the trade publication and puts on the industry tradeshow. You can find various trade associations by typing “trade association directory” in your web search engine (i.e., Bing or Google).
Trade publications often accept freelance articles. Be sure to read their submission guidelines – nothing kills a potential story pitch faster than not following directions.
Finally, most every industry has a directory of its members. This can be a gold mine for you because it contains the names, titles of key executives, phone numbers, addresses and websites of every member company.
It saves you a ton of time when putting together your list of companies to contact.
And when you’re saving time, you’re saving money.