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How do I get my product on the market?

Q.

I'm only 17 and want to make money. How do I get my product on the market?

A.

ANSWER from Ed Tutle, inventor and licensing expert.
First, don't focus on money as you will need to spend some before you can make some!

Second, find someone who has some expertise in the product you want to market, and disclose it to that person under a written Confidentiality Agreement. If the person who has knowledge in the product sees the inventive aspect of the product, then you might want to seek utility and/or design patent protection. Use a patent lawyer/agent as you are most likely not experienced enough to write your own patent.

Third, use your time to develop a marketable product, evolve a marketing strategy, and see who can and will build it for a given market. Then be ready to spend some real money in going to market so you can finally make the money.

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ANSWER from Mark Francis, Openize Ideas, Inc.
There are several steps that you need to consider taking prior to getting your product to market. The first of which is to see if your idea is already patented or on the market. I would suggest that you start with doing a search for your idea on the web. I would start out by 1) using my browser and seeing what I could find as far as similar products and 2) going to the government's patent database (www.uspto.gov) and doing a "boolean" or key word search.

It is possible that your idea may already have been conceived and patented and maybe marketed. If you find it or something close to it, go on to your next idea. If you do not, I would suggest going to a deeper level on the patent search. You can do this by doing a more thorough search at a patent depository library (again you can find the location of such libraries at www.uspto.gov) or consider hiring a patent attorney or patent agent to search it.

You may also find it helpful to read some books on the subject of introducing your product to market. Several of the books outline step by step processes.

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ANSWER from Carol Oldenburg, Administrator, United Inventors Association of the USA
Your question didn't include at what stage you are in the development of your product, so it's difficult to respond with specific information. In general, though, if you're at the beginning of this process it's always a good idea to have your product concept evaluated for both technical and commercial feasibility. This would also include a preliminary patent search. There are a few recommended innovation assessment centers that can provide this service for a relatively small fee, ranging from about $175 to $500.

It's important at this point to be aware that there are also several fraudulent invention promotion companies operating around the country who will also offer to do an evaluation for around the same price, but they will not be valid evaluations. Furthermore, they will try to convince you to spend further monies to patent and market your idea, regardless of its true feasibility. Your best bet at this point is to contact a local inventors support group in your area for guidance and referrals to reputable service providers. You can also learn a lot about the do's and don'ts through reading and a visit to the nearest Patent & Trademark Depository Library(PTDL), where you can do your own preliminary patent search. To contact a local inventors groups or to learn where your nearest PTDL is located you can contact this office and we'll give you that information. You can reach us at UIAUSA@aol.com

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ANSWER from J. Mark Davis, Inventor of the Eggsercizer
First, I think you need to identify your market entry point. There are three basic market entry points: (1) High End Markets (2) Mid Level Markets, and(3) Mass Merchants. Each market has a margin for the retailer and different profit margin for your invention.

Please identify your target market entry point. Without disclosing your specific idea what market are you looking to sell your idea to? Sporting goods, gift, medical, apparel, Jewelry etc..???

Another note. To get your product to market you need to attend a trade show for your target market.

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ANSWER
from Bob Bell, Patent Attorney
Tough question! One problem you might have is in trying to attract a manufacturer or licensee. A minor (those under 18) can repudiate most contracts upon reaching majority (age 18) in most States. Thus, any contract you sign now could be repudiated next year. Needless to say, it would be difficult to find someone willing to sign a contract with you at this point! Regardless of your age, promoting and developing a product is difficult. A good first step is to preserve your rights to the invention by carefully documenting your invention process. Save all notes, notebooks, sketches and schematics. Write up a description of the invention and date and sign it, and get someone to *witnes* it with the notation "Reviewed and understood by me" with signature and date.

Also bear in mind that your patent rights in the U.S. are void if you do not at least file a provisional application within one year of the date of first sale, offer for sale, public use, or publication. To preserve foreign rights, you need to get your patent on file before *any* sale, offer for sale, public use, or publication.

I say that to advise you of the law, *not* to encourage patenting. Obtaining a patent is an expensive and time-consuming process. Before taking that step, you might want to do some research to see whether your invention has been thought of by others. Try the USPTO website at www.uspto.gov and look for their advanced Boolean search engine. Also try the IBM website. What you lack in expertise, you may be able to make up for in time to devote to the search. Clean copies of patents can be downloaded to your PC for $4.95 apiece from Micropatent (www.micropatent.com). As a Patent Attorney, I can only advise you as to the patent aspects. Others will have better advice for you on how to promote or sell your invention.