By: Roger Brown
Many Inventors trying to bring their product ideas to market are totally crushed by rejection. So, I thought I would post this list below. It does not cover every reason you could get rejected, but hopefully it will give you something to think about.
You need to realize that inventing is fundamentally a numbers game, and many marketable ideas are rejected all the time. sometimes it just doesn’t make sense to you why they would reject an idea that they agree would be profitable. Here are some common reasons why even marketable ideas are rejected.
1. The company may already have a full line.
2. The product is outside their target market.
3. You sent your submission to the wrong person in the company – don’t assume they’ll automatically send it to the right one.
4. You sent the idea without contacting the company first, and they rejected it solely on that basis.
5. You did not have proper contact information on your submission. (That is one of the most common mistakes inventors make. The company will not bother to track you down.)
6. They have too many similar products and that market is flooded enough.
7. Your idea appeals to a very small niche and they want mass market items.
8. The cost to manufacture versus return on investment is too high.
9. Your sales sheet did not WOW them, lacked consumer benefits information or was overloaded with too much information to sort through.
10.Your product has already been patented by someone else and they don’t want to see if they can go around it or risk infringement issues.