Chutzpah, the Schmooze, and Entrepreneurship
In my 30-year career of launching products, chutzpah is the one quality that is mandatory for becoming successful.
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Author: Alyson Dutch
Be End User Friendly
An idea is only as good as a customer who not only wants it but will pay for it. Otherwise, it will die a sad death, and someone will have exuberantly spent time and money on something that never sees the light of day.
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Do Influencers Fit for You?
The two types of influencers are self-created and those whose accomplishments make them influencers.
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The Art of the Newsjack
Great publicists will always be looking for things in the news that make your product or invention reportable.
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PR and Expectations
Public relations, one of many marketing methodologies a startup can use to launch a product, is often the first and least-expensive choice for the most exposure.
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