Author: Don Debelak

Making Products Customer Driven

Inventors frequently create a product that satisfies their needs without considering what target customers want. Even if you have one feature they want, be sure you aren’t missing other features that customers also feel are essential.

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Go, or No?

Trade shows can be expensive, so it is wise to do some homework ahead of time to ensure they are a good fit for your product. Along those lines, consider these seven steps before you decide.

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