Author: Elizabeth Breedlove

Using Social Media to Max Out a Trade Show

Publicize early; post often; use and monitor the event hashtag, even afterward. Also consider creating a landing page on your website specifically for those at the trade show and then direct all traffic there. Or livestream parts of the event. Consumer product trade shows offer a remarkable opportunity for inventors to show off their products to buyers, the media and sales representatives. Many major shows are included in Inventors Digest’s 2018 list, which was published in last month’s issue and is also on our website. These days, the widespread use of social media can make your trade show experience...

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Facebook Ads Can Help Your Launch

Program allows you to tightly target a specific audience and is cost effective 36 percent of Damien Henning’s Kickstarter contributions for his Shape Flexer sun hat came from Facebook Ads. For the entrepreneur, inventor or small company hoping to launch a new product, Facebook Ads is an online platform that provides a great, inexpensive opportunity to make the product a success from the beginning. Take the Shape Flexer sun hat. Damien Henning created this after finding himself disappointed with poor-quality sun hats that didn’t hold up to the demands of his global travels. He initially created these hats for...

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Enventys Partners to Host Product Hunt Demos & Drinks Networking Event on June 15

The product launch agency is partnering with Product Hunt for a casual evening of networking while discovering new gadgets.  On June 15, one of our partners, Enventys Partners, will join forces with Product Hunt to present a networking night full of Demos and Drinks at their Uptown Charlotte headquarters. The event provides a place for innovators, creators and gadget lovers in the Charlotte area to discover new products and network with those who have similar passions. “This is Charlotte’s first meetup in conjunction with Product Hunt,” said Roy Morejon, president of Enventys Partners. “It’s the perfect opportunity for technophiles,...

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