A Sell Sheet Primer
If you’re associated with inventing, I’m sure you’ve heard the term “sell sheet.” More than likely, you’ve put together a sell sheet for one of your products.
Read MorePosted by Howie Busch | Aug 31, 2019 | Features
If you’re associated with inventing, I’m sure you’ve heard the term “sell sheet.” More than likely, you’ve put together a sell sheet for one of your products.
Read MorePosted by Howie Busch | Jul 25, 2019 | Marketing Tips
There are many misconceptions about crowdfunding sites, the best known being Kickstarter and Indiegogo. But first it’s important to review some of the basics, because crowdfunding is a great way to get your product to market. One of the greatest things about crowdfunding is that it turns the traditional manufacturing model on its head—at least when it comes to consumer products.
Read MorePosted by Howie Busch | Jul 24, 2019 | Featured
Most inventors don’t realize that you can, in fact, license an idea based on a trademark.
Read MorePosted by Howie Busch | Apr 9, 2019 | Featured
How to make your own breaks as an inventor.
One of the biggest mistakes you can make as an inventor is to have expectations of someone you don’t know. That’s not only unfair to them, it’s unfair to you.
Try to make connections and appointments before you go to a trade show. Then you’re different from most of the attendees because your contacts will be expecting to see you.
Posted by Howie Busch | Mar 20, 2019 | Prototyping
Husband and wife navigated a messy path of obstacles to get product to market.
After their attempt at a utility patent was rejected, the couple added a subtle distinction—the fact that their plate could also fly like a Frisbee—and got approval.
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