Author: Howie Busch

A Sell Sheet Primer

If you’re associated with inventing, I’m sure you’ve heard the term “sell sheet.” More than likely, you’ve put together a sell sheet for one of your products. 

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Crowdfunding Basics and Myths

There are many misconceptions about crowdfunding sites, the best known being Kickstarter and Indiegogo. But first it’s important to review some of the basics, because crowdfunding is a great way to get your product to market. One of the greatest things about crowdfunding is that it turns the traditional manufacturing model on its head—at least when it comes to consumer products.  

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Wanna Get Lucky?

How to make your own breaks as an inventor.
One of the biggest mistakes you can make as an inventor is to have expectations of someone you don’t know. That’s not only unfair to them, it’s unfair to you.
Try to make connections and appointments before you go to a trade show. Then you’re different from most of the attendees because your contacts will be expecting to see you.

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A Plateful of Pluck

Husband and wife navigated a messy path of obstacles to get product to market.
After their attempt at a utility patent was rejected, the couple added a subtle distinction—the fact that their plate could also fly like a Frisbee—and got approval.

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