By Bill Freund As an executive at a successful consumer products company that partners with inventors, and as a mentor to students at leading universities, I’m often asked for advice about bringing new products to market. Here...
Read MoreBy Karla Hunter Orville Crain struggled to get his Klever Kutter – a safety-blade box cutter – off the ground. The first year, Crain tried traditional marketing techniques such as tradeshows and direct marketing to a purchased...
Read MoreA team from the University of California, Davis, recently took the U.S. grand prize for software design in Microsoft’s Imagine Cup technology competition and is in the international showdown in Poland. Team Mobilife beat more...
Read MoreMatt Nuccio, Partner, Design Edge Inc. Matt Nuccio is the co-owner and creative director of Design Edge inc (www.designedge.net), a multi award-winning international studio with office’s in New York and Hong Kong. Design...
Read MoreIf design is not part of your initial development plan, you’re doomed By Mike Drummond In the vast catalog of horribly designed products, one modern electronic consumer good stands out for its clunky ergonomics, poor performance...
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