Staging Your Marketing
Learn more about the best steps to take to effectively market your invention for a licensing deal.
Read MorePosted by Jack Lander | Jan 5, 2021 | Lander Zone
Learn more about the best steps to take to effectively market your invention for a licensing deal.
Read MorePosted by Jack Lander | Dec 3, 2020 | Lander Zone
Letters and emails to company executives can be an effective option for pitching a licensing opportunity because now your snail mail will reach executives in person, bypassing the usual “gatekeepers” who would have received it before the pandemic.
Read MorePosted by Jack Lander | Nov 2, 2020 | Lander Zone
If your futuristic invention requires overcoming market resistance, your venture may be doomed even though you are convinced of its practical necessity.
Read MorePosted by Jack Lander | Sep 30, 2020 | Lander Zone
Do you want to become an entrepreneur, or do you want to remain an inventor and go on to your next invention?
Read MorePosted by Jack Lander | Aug 31, 2020 | Lander Zone
Which has a better chance of success, a spontaneous invention or an on-purpose one? How do you invent something with potential for success?
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