What IS That?

It’s exactly what it says it is. The better question: Why is that? Sapporo Breweries Limited, founded in 1876, sells diet water that purportedly contains specialized peptide bonds to seek out and wage war on fat cells in the bloodstream. When the company launched the product in 2004, Chairman Takao Murakami said: “My personal goal is to make as much money this year as George Clooney. … I am younger and better looking than Clooney. I just need his bankroll now.” Though the product is still around, there’s no indication the chairman met his goal. But he hasn’t tried selling diet air. Yet.