Inventors Digest joins the ranks of Time, Wired and The Economist as a finalist for a national Integrated Marketing Award from media trade group min Online.

The min awards “salute the campaigns, ongoing programs and innovative people who’ve raised the bar on magazine marketing programs.”

NCIIAcontestInventors Digest is being recognized in the Print/Video category for an ambitious “people’s choice” Web video contest it hosted with the nonprofit National Collegiate Inventors and Innovators Alliance. The video contest culminated at the NCIIA’s annual meeting, held in San Francisco earlier this year.

Inventors Digest paired a print cover story honoring collegiate inventors with the online video contest, social media announcements, and the NCIIA event. One organizer called the campaign “social media done right.”

The contest increased traffic on Inventors Digest’s Web site by 109 percent, generating greater visibility for advertisers, partners and the college contestants.

“There were a lot of moving parts to the campaign that leveraged the complementary powers of print and online media,” said Inventors Digest Editor Mike Drummond. “Although complicated, it helped having great partners at the NCIIA.”

The initiative also set the stage for the magazine’s 2010 Collegiate Alt-Energy Challenge as part of National Inventors Month (currently taking place), sponsored by LegalZoom.

Inventors Digest is up against Money Magazine and its partner Kia Motors.

“Yes, we’re underdogs,” Drummond said. “But aren’t all inventors? I’ll put our campaign against anyone, anytime, anywhere.”

The award ceremony is Sept. 15 at the Grand Hyatt in New York City.

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