One of the most important communications vehicles of our increasingly tech-savvy world—social media—will be the focus of a new regular department in Inventors Digest. Beginning with the June issue, Elizabeth Breedlove will write “Social Hour,” a look at social media’s expanding role in the inventing process: reaching customers; gathering information; expanding your brand. She will also include occasional case studies.

According to a recent study by Hubspot, 92 percent of marketers claimed that social media was important to their business. In her current role as content marketing manager at Charlotte, North Carolina-based Enventys Partners, Breedlove is an authority on the ways that businesses maximize their exposure via social media.

A 2013 graduate of the UNC-Chapel Hill School of Journalism and Mass Communication, she strategically developed digital content based on Search Engine Optimization best practices for COCG, a digital marketing agency located in Raleigh, North Carolina. Elizabeth has also provided overall marketing guidance and consulting for small businesses.

Look for her monthly articles, Inventors Digest’s latest tool to aid the prospective and established inventor.