A Jolly Good Marketer
Inventors can apply Santa’s methods and spirit throughout the year. Though store displays...
Read MorePosted by John Rau | Feb 8, 2017 | Marketing Tips
Inventors can apply Santa’s methods and spirit throughout the year. Though store displays...
Read MorePosted by John Rau | Jan 9, 2017 | Inventing 101
BUT IT’S HARD TO KNOW WHEN THE LIGHT BULB WILL TURN ON Have you ever had that “light-bulb moment”...
Read MorePosted by John Rau | Dec 15, 2016 | Marketing Tips
Decide what you need to find out, and then where. So you have an idea for an invention and decide...
Read MorePosted by John Rau | Nov 22, 2016 | Marketing Tips
Market research precedes marketing — and then marketing research. f you have an idea...
Read MorePosted by John Rau | Jul 5, 2016 | Marketing Tips
Define the problem, see where your idea fits. Who cares about your new invention idea besides yourself, family and perhaps a few friends? You need more than these to care about your idea in order to be successful. You want the...
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