Category: Marketing Tips

Market Research Tip of the Month

Have you ever heard of the “inventor 911 call”? It’s called (no pun intended here!) “I need help!” It all starts when you’ve got this great idea and think it has commercial value (which is synonymous with your brother-in law...

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Market Research Tip of the Month

As the story goes, in response to his championing for investment in radio in the 1920s, David Sarnoff’s associates were of the opinion that, “The wireless music box has no imaginable commercial value. Who would pay for a message...

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