Category: Marketing Tips
Building Trust Online Using Social Media
Click here to learn more Shopping online can be inherently less trustworthy for consumers. When...
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After the Idea, Think Marketing
Follow these early steps to increase your odds of success So what makes your invention idea...
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Don’t Ignore this 4-Letter Word: Risk
Risk is a crucial consideration for all inventors. Inventors seek patent protection for...
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Know Who You Are Before Going Too Far
Self-assessment, early market research should be among your initial steps. Generally speaking,...
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Know the Whys of Your Invention
Understanding the reason for a product or service can help in marketing efforts. In this space...
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A Jolly Good Marketer
Inventors can apply Santa’s methods and spirit throughout the year. Though store displays...
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Market Research: Here’s Where to Look
Decide what you need to find out, and then where. So you have an idea for an invention and decide...
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The 3 ‘M’ Stages
Market research precedes marketing — and then marketing research. f you have an idea...
Read MoreCheck the Water: Is It Calm or Chaotic?
Define the problem, see where your idea fits. Who cares about your new invention idea besides yourself, family and perhaps a few friends? You need more than these to care about your idea in order to be successful. You want the...
Read MoreMarket Research Tip of the Month
Have you ever heard of the “inventor 911 call”? It’s called (no pun intended here!) “I need help!” It all starts when you’ve got this great idea and think it has commercial value (which is synonymous with your brother-in law...
Read MoreMarket Research Tip of the Month
As the story goes, in response to his championing for investment in radio in the 1920s, David Sarnoff’s associates were of the opinion that, “The wireless music box has no imaginable commercial value. Who would pay for a message...
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