Category: Social Hour
Show You’re the Expert
LinkedIn articles are much lengthier than posts, designed to be more informational or educational.
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Building Your Team With Social Media
If you realize your dream of launching your invention into the marketplace and building a full-fledged business from it, you’ll eventually need a team of people on your side.
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10 SEO Basics for Inventors
As you’re building or updating your website, ensure you’re giving your visitors—and search engines—the best impression using SEO best practices
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Watch Those Algorithms
At the most basic level, the best way to “beat” the Facebook algorithm and make sure your content is seen is to post content that your audience finds interesting and valuable. If your content isn’t meaningful, it’s going to get buried by other more interesting posts.
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Pump up Your Instagram Stories
You also should ensure that your Stories stand out among the others inundating every news feed. The last thing you want is for Stories about your invention to be forgotten—or perhaps even worse, skipped over after one slide.
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Your 7-Step Social Media Plan
Establishing a thoughtful plan is key to finding social media success without the stress. Here are seven steps for creating and implementing an effective social media marketing campaign.
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Digital Marketing Resources: Our Top Choices for Inventors Wanting to Promote their Product
Here are a number of resources for learning more about digital marketing—including social media marketing, content marketing, email marketing, and website design and development.
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Reinvent Your LinkedIn Profile
Don’t overlook your personal account as a way to market your invention.
Post regular updates using your account in order to connect with those who could be interested in what you (or your invention) have to offer.
Making Instagram Work for You
Marketing is trickier there, but here’s how to maximize conversions.
Regardless of what methods used to increase your Instagram conversions, it’s important to always follow Instagram Best Practices.
Building Trust Online Using Social Media
Shopping online can be inherently less trustworthy for consumers. When buying something in a...
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Using Social Media to Max Out a Trade Show
Publicize early; post often; use and monitor the event hashtag, even afterward. Also consider...
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Facebook’s Patent Battle: Lessons for Entrepreneurs
Social media companies aren’t immune to patent trolls or infringement and there are important lessons for inventors, innovators and entrepreneurs alike.
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