Category: Social Hour
Organic Social Media
Paid social media is about advertising and promotions. Organic social media is about relationship building and making connections.
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Social Media, Social Distancing
The current pandemic likely requires a pivot in your approach to inventing and marketing your invention. Here are some tips for using social media to market your invention while social distancing.
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Going Ecommerce
Although there is something to be said for working with a web development agency or marketing agency for more complicated websites, if you need a simple website to begin showing off your invention you can definitely do it yourself.
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Feel the Love on Instagram
Those struggling to attract a quality Instagram audience should consider revamping your strategy a bit so you can grow your account—and ultimately, your business—using this three-step process.
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Refresh for the New Year!
Whether you’ve just begun to use social media to promote your invention or business, or you’ve been on Facebook and other platforms for over a decade, there’s no time like the new year to re-group, re-strategize and rethink your social media plan.
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Getting Started With LinkedIn Ads
LinkedIn Advertising lets you target precise demographics and industries with different ad formats including Sponsored Content, Sponsored InMail, Dynamic Content and Text Ads.
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5 Facebook Don’ts
Inventors: Learn more about what not to do on Facebook, and what to do instead so you can build your social media audience.
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Show You’re the Expert
LinkedIn articles are much lengthier than posts, designed to be more informational or educational.
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Building Your Team With Social Media
If you realize your dream of launching your invention into the marketplace and building a full-fledged business from it, you’ll eventually need a team of people on your side.
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10 SEO Basics for Inventors
As you’re building or updating your website, ensure you’re giving your visitors—and search engines—the best impression using SEO best practices
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Watch Those Algorithms
At the most basic level, the best way to “beat” the Facebook algorithm and make sure your content is seen is to post content that your audience finds interesting and valuable. If your content isn’t meaningful, it’s going to get buried by other more interesting posts.
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Pump up Your Instagram Stories
You also should ensure that your Stories stand out among the others inundating every news feed. The last thing you want is for Stories about your invention to be forgotten—or perhaps even worse, skipped over after one slide.
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