Category: Social Hour
Digital Marketing Resources: Our Top Choices for Inventors Wanting to Promote their Product
Here are a number of resources for learning more about digital marketing—including social media marketing, content marketing, email marketing, and website design and development.
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Reinvent Your LinkedIn Profile
Don’t overlook your personal account as a way to market your invention.
Post regular updates using your account in order to connect with those who could be interested in what you (or your invention) have to offer.
Making Instagram Work for You
Marketing is trickier there, but here’s how to maximize conversions.
Regardless of what methods used to increase your Instagram conversions, it’s important to always follow Instagram Best Practices.
Building Trust Online Using Social Media
Shopping online can be inherently less trustworthy for consumers. When buying something in a...
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Using Social Media to Max Out a Trade Show
Publicize early; post often; use and monitor the event hashtag, even afterward. Also consider...
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Facebook’s Patent Battle: Lessons for Entrepreneurs
Social media companies aren’t immune to patent trolls or infringement and there are important lessons for inventors, innovators and entrepreneurs alike.
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Facebook Ads Can Help Your Launch
Program allows you to tightly target a specific audience and is cost effective 36 percent of...
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