Start With the Market

Novelty is nice, but an invention that solves a problem is the most important claim.
The world is full of products that aren’t patented. These products are prior art as certain as patents are.

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Making Instagram Work for You

Marketing is trickier there, but here’s how to maximize conversions.
Regardless of what methods used to increase your Instagram conversions, it’s important to always follow Instagram Best Practices.

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Fighting Back Against Attackers

Mother of 5 daughters develops tiny, wearable pepper spray.
“As a survivor of sexual assault … I knew this product was a mass-market product, a necessity for women and men, seniors and those with special needs.”
—Kristi Gorinas

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