Since America’s earliest days, many creative and innovative toys and games for kids have come through the consumer marketplace—with some becoming so iconic they have become household names and synonymous with a moment in time for kids.
The NFL Helmet Challenge aims to stimulate the development by experts, innovators and helmet manufacturers of a new helmet for NFL players that outperforms, based on laboratory testing, all helmets currently worn by NFL players.
It was 1943. Richard James, a naval engineer, was trying to develop a meter for measuring horsepower on naval battleships. During his work with tension springs, one of them fell from a shelf to the floor. The spring didn’t stop moving when it landed, briefly “walking” along the floor. An idea for a children’s toy was soon put into motion.