Author: Jack Lander

Elevator Going Up

A 30-second speech can be the beginning of a long licensing opportunity. Break down the sales pitch into four objectives and concentrate on them one at a time, thinking only of the narrow purpose of each. 

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Inventing Accessories

Not all inventions need a patent or can qualify for one. Sometimes it is best to produce and market. An invention should be considered as an accessory until we conclude that it isn’t. And accessories can ride to market on the coattails of the product they complement.

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Curmudgeon vs. Millennial

Today’s cars may look essentially like those of 60 or 70 years ago. (Who wouldn’t love to own a like-new ’56 Chevy Bel Air today?) But today’s cars are marvels of dependability and safety.

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