Category: Lander Zone
Common Goal
Inventors create a product and search for a market. For entrepreneurs, a gap in the market is more important than the product.
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Partnerships: True Stories
If you plan to produce and market your invention, one of the most important considerations is whether to have a partner.
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Think Like Your Subject
The problem we inventors often encounter? If the need, want, problem, or opportunity for an invention isn’t staring us in the face, it’s “out of mind.”
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Who Are You, Anyway?
Inventor or Entrepreneur? These 8 measuring sticks of personality may help—or not, though psychologist Carl Jung’s personality types may come closer to a way of assessing our true personality.
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Staging Your Marketing
Learn more about the best steps to take to effectively market your invention for a licensing deal.
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Pitching in Quarantine
Letters and emails to company executives can be an effective option for pitching a licensing opportunity because now your snail mail will reach executives in person, bypassing the usual “gatekeepers” who would have received it before the pandemic.
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The 7 Pitfalls
If your futuristic invention requires overcoming market resistance, your venture may be doomed even though you are convinced of its practical necessity.
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Are You An Entrepreneur?
Do you want to become an entrepreneur, or do you want to remain an inventor and go on to your next invention?
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About the Gizorninplatt
Which has a better chance of success, a spontaneous invention or an on-purpose one? How do you invent something with potential for success?
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The Origin of Invention
The origins of invention began 2.5 million years ago. The tools and weapons were crude, their use imprecise; progress was painfully slow.
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Advancing Our Craft
Inventing has seen many improvements in the past quarter-century. The foremost inventing advancement has been the development of the 3D printer and its partner, the computer, which acts as its brain.
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The Million-Dollar Tagline
Author Ted Nicholas spends weeks creating several taglines for a single product, reshaping them again and again, and finally selecting the best of the best.
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