Category: Lander Zone

Who Are You, Anyway?

Posted by Jack Lander | May 23, 2023 | Lander Zone

The Language (and Vision) of Inventing

Posted by Jack Lander | Aug 21, 2022 | Lander Zone

2 Inventors, 1 Lesson

Posted by Jack Lander | Apr 20, 2022 | Lander Zone

A Fight to His Finish

by Jack Lander | Feb 14, 2022 | Lander Zone

We don’t talk much about the fate of Robert Kearns these days. The automatic intermittent windshield wiper he invented may not be impressive when contrasted with the effects of various apps on our cell phones and tablets. But his story is worth retelling, because many inventors are tempted to take on the “big guys.”

Get Your Sequence in Order

by Jack Lander | Dec 22, 2021 | Lander Zone

There are hundreds of ordinary examples of actions we perform in a certain sequence without thinking. We put on our jeans before we put on our shoes because reversing the sequence doesn’t work well. The same logic applies to marketing an invention we produce.

Common Goal

by Jack Lander | Aug 25, 2021 | Lander Zone

Inventors create a product and search for a market. For entrepreneurs, a gap in the market is more important than the product.

Partnerships: True Stories

by Jack Lander | Jun 24, 2021 | Lander Zone

If you plan to produce and market your invention, one of the most important considerations is whether to have a partner.

Think Like Your Subject

by Jack Lander | Apr 24, 2021 | Lander Zone

The problem we inventors often encounter? If the need, want, problem, or opportunity for an invention isn’t staring us in the face, it’s “out of mind.”

Who Are You, Anyway?

by Jack Lander | Feb 28, 2021 | Lander Zone

Inventor or Entrepreneur? These 8 measuring sticks of personality may help—or not, though psychologist Carl Jung’s personality types may come closer to a way of assessing our true personality.

Staging Your Marketing

by Jack Lander | Jan 5, 2021 | Lander Zone

Learn more about the best steps to take to effectively market your invention for a licensing deal.

Pitching in Quarantine

by Jack Lander | Dec 3, 2020 | Lander Zone

Letters and emails to company executives can be an effective option for pitching a licensing opportunity because now your snail mail will reach executives in person, bypassing the usual “gatekeepers” who would have received it before the pandemic.

The 7 Pitfalls

by Jack Lander | Nov 2, 2020 | Lander Zone

If your futuristic invention requires overcoming market resistance, your venture may be doomed even though you are convinced of its practical necessity.