Lander Zone Archives - Inventors Digest

Elevator Going Up

by Jack Lander | Oct 31, 2019 | Lander Zone

A 30-second speech can be the beginning of a long licensing opportunity. Break down the sales pitch into four objectives and concentrate on them one at a time, thinking only of the narrow purpose of each.

Inventing Accessories

by Jack Lander | Sep 30, 2019 | Lander Zone

Not all inventions need a patent or can qualify for one. Sometimes it is best to produce and market. An invention should be considered as an accessory until we conclude that it isn’t. And accessories can ride to market on the coattails of the product they complement.

Curmudgeon vs. Millennial

by Jack Lander | Aug 29, 2019 | Lander Zone

Today’s cars may look essentially like those of 60 or 70 years ago. (Who wouldn’t love to own a like-new ’56 Chevy Bel Air today?) But today’s cars are marvels of dependability and safety.

Marketing in the Goldilocks Zone: Finding the Sweet Spot of Opportunity

by Jack Lander | Jul 25, 2019 | Lander Zone

Invent a product that fits the market’s Goldilocks zone. Not too hot; not too cold; just right—a market that has enough competition that you know buyers are searching it but not so much that you’ll be lost in the crowd.

Prototypes: When Do We Need Them?

by Jack Lander | Apr 8, 2019 | Lander Zone

An issued patent with approved claims is often key to selling your invention.
A prototype is mainly valuable when you can demonstrate it. But a looks-like, nonfunctional prototype can also be used for sell-sheets.

Start With the Market

by Jack Lander | Mar 14, 2019 | Lander Zone

Novelty is nice, but an invention that solves a problem is the most important claim.
The world is full of products that aren’t patented. These products are prior art as certain as patents are.

Anatomy of an Invention

by Inventors Digest | Feb 4, 2019 | Lander Zone

Personal experience proves an idea must survive tough questions.
Optimism won’t save the day if you don’t have an invention with benefits for which strangers will pay your price.