Category: Lander Zone
Get Your Sequence in Order
There are hundreds of ordinary examples of actions we perform in a certain sequence without thinking. We put on our jeans before we put on our shoes because reversing the sequence doesn’t work well. The same logic applies to marketing an invention we produce.
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Common Goal
Inventors create a product and search for a market. For entrepreneurs, a gap in the market is more important than the product.
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Partnerships: True Stories
If you plan to produce and market your invention, one of the most important considerations is whether to have a partner.
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Think Like Your Subject
The problem we inventors often encounter? If the need, want, problem, or opportunity for an invention isn’t staring us in the face, it’s “out of mind.”
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Who Are You, Anyway?
Inventor or Entrepreneur? These 8 measuring sticks of personality may help—or not, though psychologist Carl Jung’s personality types may come closer to a way of assessing our true personality.
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Staging Your Marketing
Learn more about the best steps to take to effectively market your invention for a licensing deal.
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Pitching in Quarantine
Letters and emails to company executives can be an effective option for pitching a licensing opportunity because now your snail mail will reach executives in person, bypassing the usual “gatekeepers” who would have received it before the pandemic.
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The 7 Pitfalls
If your futuristic invention requires overcoming market resistance, your venture may be doomed even though you are convinced of its practical necessity.
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Are You An Entrepreneur?
Do you want to become an entrepreneur, or do you want to remain an inventor and go on to your next invention?
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About the Gizorninplatt
Which has a better chance of success, a spontaneous invention or an on-purpose one? How do you invent something with potential for success?
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The Origin of Invention
The origins of invention began 2.5 million years ago. The tools and weapons were crude, their use imprecise; progress was painfully slow.
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Advancing Our Craft
Inventing has seen many improvements in the past quarter-century. The foremost inventing advancement has been the development of the 3D printer and its partner, the computer, which acts as its brain.
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