Category: Lander Zone
Pitching in Quarantine
Letters and emails to company executives can be an effective option for pitching a licensing opportunity because now your snail mail will reach executives in person, bypassing the usual “gatekeepers” who would have received it before the pandemic.
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The 7 Pitfalls
If your futuristic invention requires overcoming market resistance, your venture may be doomed even though you are convinced of its practical necessity.
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Are You An Entrepreneur?
Do you want to become an entrepreneur, or do you want to remain an inventor and go on to your next invention?
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About the Gizorninplatt
Which has a better chance of success, a spontaneous invention or an on-purpose one? How do you invent something with potential for success?
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The Origin of Invention
The origins of invention began 2.5 million years ago. The tools and weapons were crude, their use imprecise; progress was painfully slow.
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Advancing Our Craft
Inventing has seen many improvements in the past quarter-century. The foremost inventing advancement has been the development of the 3D printer and its partner, the computer, which acts as its brain.
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The Million-Dollar Tagline
Author Ted Nicholas spends weeks creating several taglines for a single product, reshaping them again and again, and finally selecting the best of the best.
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Inventing Space
What can we invent that is better than shelves, or increases our ability to utilize the wider-than-average shelves that we can install in the laundry room?
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Your Design Features Checklist
“Keep it simple, stupid” is not an idealistic slogan; it’s a necessity if we want our inventions to succeed.
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The Pilot Production Run
Learn more about determining costs for your possible licensee, to prove your invention will sell.
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Dealing With Rejection
There are two aspects to the licensing value of a rejected patent: the probability of salvaging the essential independent claim, and the value of that claim for licensing.
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Elevator Going Up
A 30-second speech can be the beginning of a long licensing opportunity. Break down the sales pitch into four objectives and concentrate on them one at a time, thinking only of the narrow purpose of each.
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