Category: Lander Zone
Staging Your Marketing
Posted by Jack Lander | Jan 5, 2021 | Lander Zone
Pitching in Quarantine
Posted by Jack Lander | Dec 3, 2020 | Lander Zone
The 7 Pitfalls
by Jack Lander | Nov 2, 2020 | Lander Zone
If your futuristic invention requires overcoming market resistance, your venture may be doomed even though you are convinced of its practical necessity.
Read MoreAre You An Entrepreneur?
by Jack Lander | Sep 30, 2020 | Lander Zone
Do you want to become an entrepreneur, or do you want to remain an inventor and go on to your next invention?
Read MoreAbout the Gizorninplatt
by Jack Lander | Aug 31, 2020 | Lander Zone
Which has a better chance of success, a spontaneous invention or an on-purpose one? How do you invent something with potential for success?
Read MoreThe Origin of Invention
by Jack Lander | Jul 29, 2020 | Lander Zone
The origins of invention began 2.5 million years ago. The tools and weapons were crude, their use imprecise; progress was painfully slow.
Read MoreAdvancing Our Craft
by Jack Lander | Jun 28, 2020 | Lander Zone
Inventing has seen many improvements in the past quarter-century. The foremost inventing advancement has been the development of the 3D printer and its partner, the computer, which acts as its brain.
Read MoreThe Million-Dollar Tagline
by Jack Lander | May 4, 2020 | Lander Zone
Author Ted Nicholas spends weeks creating several taglines for a single product, reshaping them again and again, and finally selecting the best of the best.
Read MoreInventing Space
by Jack Lander | Mar 31, 2020 | Lander Zone
What can we invent that is better than shelves, or increases our ability to utilize the wider-than-average shelves that we can install in the laundry room?
Read MoreYour Design Features Checklist
by Jack Lander | Mar 5, 2020 | Lander Zone
“Keep it simple, stupid” is not an idealistic slogan; it’s a necessity if we want our inventions to succeed.
Read MoreThe Pilot Production Run
by Jack Lander | Feb 27, 2020 | Lander Zone
Learn more about determining costs for your possible licensee, to prove your invention will sell.
Read MoreDealing With Rejection
by Jack Lander | Jan 13, 2020 | Lander Zone
There are two aspects to the licensing value of a rejected patent: the probability of salvaging the essential independent claim, and the value of that claim for licensing.
Read MoreElevator Going Up
by Jack Lander | Oct 31, 2019 | Lander Zone
A 30-second speech can be the beginning of a long licensing opportunity. Break down the sales pitch into four objectives and concentrate on them one at a time, thinking only of the narrow purpose of each.
Read MoreInventing Accessories
by Jack Lander | Sep 30, 2019 | Lander Zone
Not all inventions need a patent or can qualify for one. Sometimes it is best to produce and market. An invention should be considered as an accessory until we conclude that it isn’t. And accessories can ride to market on the coattails of the product they complement.
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