Category: Lander Zone

Pitching in Quarantine

Letters and emails to company executives can be an effective option for pitching a licensing opportunity because now your snail mail will reach executives in person, bypassing the usual “gatekeepers” who would have received it before the pandemic.

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Advancing Our Craft

Inventing has seen many improvements in the past quarter-century. The foremost inventing advancement has been the development of the 3D printer and its partner, the computer, which acts as its brain.

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Elevator Going Up

A 30-second speech can be the beginning of a long licensing opportunity. Break down the sales pitch into four objectives and concentrate on them one at a time, thinking only of the narrow purpose of each. 

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