Category: Lander Zone

A Fight to His Finish

We don’t talk much about the fate of Robert Kearns these days. The automatic intermittent windshield wiper he invented may not be impressive when contrasted with the effects of various apps on our cell phones and tablets. But his story is worth retelling, because many inventors are tempted to take on the “big guys.”

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Get Your Sequence in Order

There are hundreds of ordinary examples of actions we perform in a certain sequence without thinking. We put on our jeans before we put on our shoes because reversing the sequence doesn’t work well. The same logic applies to marketing an invention we produce.

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Who Are You, Anyway?

Inventor or Entrepreneur? These 8 measuring sticks of personality may help—or not, though psychologist Carl Jung’s personality types may come closer to a way of assessing our true personality.

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Pitching in Quarantine

Letters and emails to company executives can be an effective option for pitching a licensing opportunity because now your snail mail will reach executives in person, bypassing the usual “gatekeepers” who would have received it before the pandemic.

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