Category: Lander Zone
Use Positioning as a Start-up Strategy
Determine key aspects of your product, and the competition’s: Positioning can satisfy a niche...
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Three Essential Considerations for Commercial Success of an Invention
Venture capital finance groups evaluate not just the invention, but marketing and financing...
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A History of Extra Obstacles for Female Inventors
Women have had to fight to be credited with inventions, and sometimes never get it…yet the...
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Is Entrepreneurship in Your Future? Six Questions to Answer
The fundamental decision facing the inventor is whether to produce and market his or her...
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Advice for a Young Inventor
Keep a notebook; do your homework; keep it simple; research the market If you are a born...
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Connecting with the Elusive Licensee
By mail or in person, these smart steps increase your chances We begin with the assumption that...
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Divide and Conquer
Put ‘Opportunity Scouts’ to work for you, then analyze chances for invention success....
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Seeking a Licensee? Think Trade Shows
It’s the best place to meet company executives among other benefits. There is no more...
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Some Cautions Before Contacting Angels
You must have more than a great idea. A patent application, a professional prototype and realistic...
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Older form of backing for your invention has merit, but plan well. I know, you want to read about angel finance, and that’s what I want to write about. But be patient while I tell you a bit about crowdfunding first, because...
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What You Can Learn From My Latest Flop
My latest invention was a failure, because I killed it myself. It wasn’t rejected by a jealous...
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A Sell Sheet Primer
Keep it clean, simple, brief; include testimonials Why do I need a sell sheet when I’ve got a...
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