Elevator Going Up
A 30-second speech can be the beginning of a long licensing opportunity. Break down the sales pitch into four objectives and concentrate on them one at a time, thinking only of the narrow purpose of each.
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Author: Jack Lander
Inventing Accessories
Not all inventions need a patent or can qualify for one. Sometimes it is best to produce and market. An invention should be considered as an accessory until we conclude that it isn’t. And accessories can ride to market on the coattails of the product they complement.
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Curmudgeon vs. Millennial
Today’s cars may look essentially like those of 60 or 70 years ago. (Who wouldn’t love to own a like-new ’56 Chevy Bel Air today?) But today’s cars are marvels of dependability and safety.
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Marketing in the Goldilocks Zone: Finding the Sweet Spot of Opportunity
Invent a product that fits the market’s Goldilocks zone. Not too hot; not too cold; just right—a market that has enough competition that you know buyers are searching it but not so much that you’ll be lost in the crowd.
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Prototypes: When Do We Need Them?
An issued patent with approved claims is often key to selling your invention.
A prototype is mainly valuable when you can demonstrate it. But a looks-like, nonfunctional prototype can also be used for sell-sheets.
