$17.2 million

The amount of money the NCAA paid to sports and entertainment marketer Intersport in 2010 to stop using the term “March Madness”—which has been associated with the NCAA’s Division I men’s basketball tournament since the 1980s. The NCAA’s list of registered trademarks includes The Final Four, Final Four, Final 4, F4, The Road to the Final Four, Road to the Final Four, And Then There Were Four.

It Could Happen

So maybe you’re rethinking the decision to get that nonconformist barb-wire tattoo, which actually turned out to be ubiquitous (not to mention how it’s going to look down the road with some wrinkles in it).

PhD student Alec Falkenham at Dalhousie University in Halifax, Nova Scotia, invented a tattoo-removal cream that delivers drugs to white blood cells called macrophages, making them release the ink they took up in order to protect your skin during tattooing. Cipher Pharmaceuticals, which bought worldwide rights to the cream last year, said the investigational process could be a viable alternative to the cost and pain of laser treatments.

Experiments on pigs’ ears have been encouraging. However, the process of clinical trials and other regulatory hurdles could mean it’ll be 5-10 years before the product goes on the market.


Still a teenager, Andini Makosinski has accomplished a lot with her keen scientific mind and curiosity. She created a flashlight that runs solely on the heat of the human hand, which won top prize (and a $25,000 scholarship) in the 15-16 age category at the 2013 Google Science Fair. She was awarded a patent in January 2015; later that year she won $50,000 from Shell for her E-DRINK cellphone charging mug, which uses hot water’s heat to funnel electricity to mobile devices. Now attending the University of British Columbia, she has appeared twice on “The Tonight Show With Jimmy Fallon” to demonstrate her inventions.

What IS That?

It’s exactly what it says it is. The better question: Why is that? Sapporo Breweries Limited, founded in 1876, sells diet water that purportedly contains specialized peptide bonds to seek out and wage war on fat cells in the bloodstream. When the company launched the product in 2004, Chairman Takao Murakami said: “My personal goal is to make as much money this year as George Clooney. … I am younger and better looking than Clooney. I just need his bankroll now.” Though the product is still around, there’s no indication the chairman met his goal. But he hasn’t tried selling diet air. Yet.