Richard C. Levy, author of Complete Idiot’s Guide to Cashing In on Your Inventions, is a marketing wiz with a flair for innovation and a keen sense and timing for product and pop culture.
Listen and chat live with him tonight at 8 p.m. EST/5 p.m. PST at www.gotinvention.com. Call host Brian Fried at 877.474.3302 or e-mail your questions to [email protected]
He is president of Richard C. Levy & Associates, a product development and licensing company.
In the past 35 years RCL&A has licensed more than 125 concepts, including Furby, which has sold to date 60 million units.
Licensees range from Hasbro and Mattel to General Foods and Procter & Gamble. He has authored 12 books.
The first game he invented, Adverteasing (Cadaco), sold more than 1 million copies. Among his other best-selling games are: Men Are from Mars, Women Are from Venus (Mattel); and Chicken Soup for the Soul (Cardinal).
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