Doing the Legwork
Discover competitive products that have been on the market by doing patent searches, checking trade publications and show directories, and conducting interviews.
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Author: Don Debelak
Your Idea is Patented Elsewhere. Now What?
Inventors know the disappointment of coming up with what they think is a novel, profitable idea—only to learn it has been patented.
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Building a Distribution Strategy
Don’t overlook any of the 6 essential steps of building a distribution strategy and getting your innovative invention into retail stores.
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Making Products Customer Driven
Inventors frequently create a product that satisfies their needs without considering what target customers want. Even if you have one feature they want, be sure you aren’t missing other features that customers also feel are essential.
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Don’t Forget the Press Release
Press releases are a great tool for inventors because editors may publish information about your product in a new product section that might be read by key industry people.
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