Third annual IPAS 2020 will address growing intellectual property challenges

U.S. leadership in science and technology, entertainment and brands is no longer assured—with a widening gap between intellectual property awareness and understanding a major factor.

This issue will be the main focus of the third annual Intellectual Property Awareness Summit on March 5, at The Faculty Club at UC Berkeley. Other topics will include global and domestic challenges to IP that include patent uncertainty, rampant counterfeits, content abuse, digital rights and trade secret theft.

Solutions-based themes will include establishing a standard for IP literacy, as well as how to help provide a context for making IP rights a more urgent issue for the public and acknowledge their weaknesses. The summit is a must-attend event for creators who include inventors and writers; businesses; IP owners; organizations; educators; lawyers; investors; policymakers; students; licensors; entrepreneurs, and journalists.

“It’s important for the community, for our leaders, for  participants in the innovation and entrepreneurship ecosystems, to understand the importance of IP to the economy, the importance of IP to our national development, and to the development of the human condition across the world,” said Andrei Iancu, director of the United States Patent and Trademark Office.

An assemblage of more than two dozen leading intellectual property owners and experts from the United States, Europe and Asia will speak at IPAS 2020. Among them:

  • Dr. Gary K. Michelson, an American board-certified orthopedic spinal surgeon, inventor and philanthropist who holds 990 patents worldwide;
  • James Conley, an inventor who serves on the faculty of the Kellogg School of Management and the McCormick School of Engineering at Northwestern University; and
  • Talal Shamoon, CEO of Intertrust, a digital rights management company that has done major licenses with most IT, consumer electronics and mobile manufacturers and service operators.

The event is held by the Center for Intellectual Property Understanding, in conjunction with the UC Berkley-Haas School of Business and the Tusher Initiative for the Management of Intellectual Capital. For information about CIPU, an independent nonprofit dedicated to increasing awareness about the impact of IP, please visit

Adam Mossoff, Professor of Law at Antonin Scalia Law School at  George Mason University and founder and past executive director of the Center for the Protection of Intellectual Property, will be announced as the newest member of the CIPU board of directors.

IPAS 2020

When: Thursday, March 5, 2020

Where: The Faculty Club at UC Berkeley

Time: Noon to 6 p.m.





The Michelson Institute for Intellectual Property, an initiative of the Michelson 20MM Foundation, addresses critical gaps in intellectual property education to empower the next generation of inventors. Michelson 20MM was founded thanks to the generous support of renowned spinal surgeon Dr. Gary K. Michelson and Alya Michelson. To learn more, visit