Tag: invent

Be the Chef

There are three aspects of any company that must be in place for it to become its own entity: the product (or service), the operations, and marketing to make it all go.

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The Fruits of Fear

Most inventors bring things to life to solve a personal problem— whether it’s a fireman who needs a life-saving door wedge that doesn’t melt or an aging actress who created a bra that smooths back fat. In the case of Andres Roban, his fear of aging sprouted a revolutionary skincare line called Ounce of Nature.

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Making Products Customer Driven

Inventors frequently create a product that satisfies their needs without considering what target customers want. Even if you have one feature they want, be sure you aren’t missing other features that customers also feel are essential.

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