With Totes Babies Car Seat Carrier—an idea that originated with Lindsey Valiulis Fleischhauer of Naperville, Illinois—baby stays in the car seat and safely sits over the shopping cart without compromising on valuable shopping cart real estate.
In this day of social media and selling on the internet, inventors should remember that infomercials—and short-form commercials produced by Direct Response TV or DRTV companies—still take submissions from inventors.
There are hundreds of ordinary examples of actions we perform in a certain sequence without thinking. We put on our jeans before we put on our shoes because reversing the sequence doesn’t work well. The same logic applies to marketing an invention we produce.
In 1932, Thompson applied for the patent rights on a “Screw” (U.S. Patent No. 1,908,080) with a “cruciform groove” and a matching “Screw driver” (U.S. Patent No. 1,908,081). He is still listed as the inventor on both applications, both of which were granted the following year. But Thompson’s attempts to sell his design to screw manufacturers yielded frustrating results.