The Crow as Inventor
Forgive me if I indulge myself by departing from my usual column of advice on developing, protecting, and marketing your invention. But I think you’ll find this change of perspective has value — perhaps more philosophical than commercial. The crow is an incredible bird. He or she invents tools. (I object to calling the crow […]
An Invention Calculator App for Inventors
After years of despairing over the lack of understanding people have of developing a new invention, Alastair Swanwick, CEO of Innovate Product Design, invented and designed a free App to help with just that. It is called the Invention Calculator and it is a first-of-its-kind, educational tool to help the individual innovator understand the global […]
Rocky Martino: From Rocket Science to the Smart Phone
Smart Phone Inventor Rocky Martino, 84, Continues to Break New Ground The smart phone, modern computer processing and 21 non-fiction books and three novels are among astrophysicist Dr. Rocco Leonard Martino’s many achievements. If his recent output is an indication, he won’t be slowing down anytime soon. In the early 1990s when mobile phones looked […]
World’s Youth Lead In Innovation & Entrepreneurship
By Carrie Taylor, Education and Outreach Director Innovators like Steve Jobs don’t just happen — they are grown. The question is how? The simple answer is: young minds must be challenged and engaged. Challenging students to create their future is one way to invite young minds to innovate and to engage them in creative thinking […]
Market Research Tip of the Month: April Issue
By John Rau Ultra-Research, Inc. When you have an invention idea, you need to do your homework before moving forward. It’s cortical to conduct research to find out if there are any other invention ideas like or similar to yours that may have already entered the marketplace and, furthermore, who makes them and how do […]
NASCAR’s Brian France – A Leader in Innovation
NASCAR frequently falls victim to a common misconception when the inexperienced person takes a look at it. They often have the impression that the teams are just a handful of ex-moonshine families modifying the family car in the garage and taking it to the local racetrack. It couldn’t be farther from the truth. The NASCAR […]
Selling to the Catalogs
An Interview with Catalog Agent, Jim Tilberry By Jack Lander Traditionally, catalogs have been a receptive market channel for inventors. Catalogs don’t send the “facilities police” to check out your “factory.” They don’t mind if you have only one product in your product line. And they don’t ask how long you’ve been in business. If […]
I Have Looked and “There is Nothing Out There Like This”
By Roger Brown There isn’t a week that goes by without someone sending me an item for review or an item they want to bring to market, and they state in their letter/email the fatal words, “There is nothing out there like this.” Unfortunately, 98% of the time that is a false statement. Most of […]
Show Me the Money!
Crowdfunding gets you free funding while sharpening your marketing tactics. By Skip Elkay No matter what stage you’re at with your invention, how does free money sound? That’s exactly what crowdfunding brings you. And just about anyone can get crowdfunding, provided they remember to focus on the classic WIIFM (what’s in it for me?) approach […]
Pitching Your Invention to the Pros, and Protecting Your Ideas Before You Do!
Experiences shared by Inventor Brian Fried Are you ready to pitch your invention to the pros, buyers, licensees, agents, etc.? You need to be prepared. Do your research – you don’t want to end up pitching a shovel to a kitchen gadget company! Direct Response Television (DRTV) companies are always looking for mass audience […]
Meet Perfect Bacon Bowl inventor, Thom Jensen!
You’ve seen the infomercial, you’ve laughed at the quips on late night TV – and admit it – you’re DYING to have one of your own! The Perfect Bacon Bowl has recently taken the foodie world by storm thanks to the Edison Nation As Seen On TV submission of one Mr. Thom Jensen! By trade, ...
