Your USPTO
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Your USPTO: Magic Moment – January 2, 1975
On January 2, 1975, the name Patent Office was changed to the Patent and Trademark Office to reflect the agency’s longstanding role of issuing trademark registrations.
American Inventors
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Up and Away
With Totes Babies Car Seat Carrier—an idea that originated with Lindsey Valiulis Fleischhauer of Naperville, Illinois—baby stays in the car seat and safely sits over the shopping cart without compromising on valuable shopping cart real estate.
Eye On Washington
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Code Red
In Google v. Oracle, the Supreme Court rules that cut-and-paste copying of computer code is fair use
Inventing 101
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Direct Response TV Still a Spot to License
In this day of social media and selling on the internet, inventors should remember that infomercials—and short-form commercials produced by Direct Response TV or DRTV companies—still take submissions from inventors.
Lander Zone
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Get Your Sequence in Order
There are hundreds of ordinary examples of actions we perform in a certain sequence without thinking. We put on our jeans before we put on our shoes because reversing the sequence doesn’t work well. The same logic applies to marketing an invention we produce.
Marketing Tips
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The Art of the Newsjack
Great publicists will always be looking for things in the news that make your product or invention reportable.
Bright Ideas
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Packaging for Bath Gel Made From Soap – And More
SOAPBOTTLE is billed as a zero-waste system—a container for bath gel that is made entirely of soap, including a recycled paper label. After using the bath gel, you use the soap.
Time Tested
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A Tale of Twists
In 1932, Thompson applied for the patent rights on a “Screw” (U.S. Patent No. 1,908,080) with a “cruciform groove” and a matching “Screw driver” (U.S. Patent No. 1,908,081). He is still listed as the inventor on both applications, both of which were granted the following year. But Thompson’s attempts to sell his design to screw manufacturers yielded frustrating results.
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